The growth of user-generated videos is like the rise of social media in advertising. Not only are they cost-effective, but they can also tarnish your company’s image. Customers can portray the company how they see fit, allowing you to showcase your business culture while skyrocketing your brand recognition.
Companies looking to build relationships and brand loyalty should consider creating this content. When brands invest in cultivating user-generated video content, they are more likely to increase engagement and reach than brands that do not.
Looking at the world’s most powerful brands, you’ll notice how they utilize different content strategies. The best part is it’s a win-win situation since it allows users to become more engaged with the brand and connect with their customers through real people’s perspectives.
Table of Contents
- What Is User-Generated Video Content?
- Why Use User-Generated Video Content?
- How Can User-Generated Videos Be Collected?
- The Bottom Line
What Is User-Generated Video Content?
The idea of user-generated video content is to create a perfect combination of user-generated content (UGC) and independently produced videos. Although it comes in various forms, video is the most engaging and effective type.
If you’re following along, you’ll understand that user-generated videos are just videos made by your audience, whether it’s customers, followers, or influencers. Using user-generated video content for your target demographic makes it more engaging and effective than commercials since users create it.
Why Use User-Generated Video Content?
The user-generated video content is the modern online equivalent of “word of mouth,” a more cost-effective marketing method than traditional marketing forms like print and television advertising. Here are some other benefits of user-generated video content:
1. It Increases Brand Loyalty and Trust
Positive word-of-mouth advertising from unpaid, enthusiastic consumers builds brand loyalty, and potential clients will be more inclined to do business with you if they see unbiased online reviews.
Since a brand is associated with a business, customers may perceive promotional materials related to the brand as unreliable and overstated. The younger generation is particularly likely to ignore conventional marketing methods.
In contrast, user-generated video content is more trustworthy and authentic than professional marketing videos since they are created and posted by individuals independent of organizations.
2. Helps Increase Sales
You must establish trust in your company to build a loyal customer base. People confident in your organization are more likely to purchase from you. A positive review from a satisfied client is the strongest endorsement to boost trust and conversion rates.
Using UGC, you can generate reliable social proof that your product is worthwhile. When customers see regular consumers praising your product, they are more likely to buy it. UGC will more effectively convince and convert your audience than any other.
3. It Is Cost Effective
With UGC, companies can engage with their audience and express themselves creatively through their brand’s messaging. It is a convenient way to connect with consumers and find others with the same interests. It typically costs nothing to encourage consumers to share their opinions of your product.
Now you know why UGC is more manageable and affordable than traditional brand awareness strategies, making it a viable option. Using UGC is easy to expand your business and try out different marketing strategies without breaking the bank. Also, it is possible to edit a video online using an online video editor without the assistance of a creative agency.
A company’s success depends on reaching out to its audience, which is why user-generated video content is a better way to discover relevant, timely, and affordable marketing content.
In today’s world, everyone has a smartphone with them all the time, so anyone can make videos whenever they wish. Most people would be delighted to be featured on your channel.
User-generated video content is popular since it is easy to use and distribute. A well-made video is more likely to go viral than a written piece or still image.
About 92% of mobile video consumers share exciting videos with their friends and family, which leads to the average social media video receiving 12 times more shares than any other content category.
When used correctly, a video made by a brand’s most prominent fan can generate a lot of buzz for a brand. As a result, businesses can boost their online presence and customer engagement by using user-generated video content.
How Can User-Generated Videos Be Collected?
1. Launch a Hashtag Competition
With a contest, you can expand your brand’s exposure and connect with previously untapped demographics. And since most people will be motivated to win something, you’ll get a great deal of traffic. Ensure your contest brief is detailed to ensure you get high-quality footage from users.
With a smartphone, they can easily record professional-quality videos and edit them using a video editor. One way is to set up a contest and encourage participants to share their submissions using a branded hashtag. The winner will receive a reward, and both will gain more exposure.
You can incentivize genuine UGC submissions by offering a specific reward for your audience’s video content. Incentives can include monetary compensation, awards, or promotional opportunities to encourage content creation.
2. Work Together With Influencers
It’s no secret that influencers significantly impact social media, particularly regarding positive comments. You need not sign a celebrity influencer. Many micro-influencers would happily spread the word about your product to their target audience.
As a result, consumers’ preferences will be influenced significantly. Access to micro-influencers with subject knowledge, high-quality content, and engaged audiences has made them promising brand prospects.
3. Get in Touch With Your Happy Clients
The most effective way to market is through person-to-person recommendations from existing customers. Furthermore, consumers have a greater sense of connection to others than companies.
Customer-centric content increases your chances of having current and potential customers share their experiences with you. Give them credit for the idea, giving them even more motivation to do it again. Furthermore, their networks will provide you with an entirely new audience.
In user-created videos, the emphasis should be on the audience, not the product. Customers are usually more motivated to provide high-quality video content if they feel their contributions are appreciated.
Whenever someone mentions your company on a social networking site, keep an eye on all notifications. Testimonials from your customers, images from social media platforms, and postings from your business’s social media pages are all appropriate material for this type of user-created video.
If you’re lucky, you might even find videos that customers of your business shot without your knowledge. You can easily re-post user-generated video content on your social media channels by using social listening to keep an eye out for it.
This offers a convenient way to show your clients how satisfied they are with your products and services and to get their feedback. Make sure you always give credit to the author if you use someone else’s work without their permission.
The Bottom Line
User-generated video content has recently become an effective marketing strategy, particularly for companies that reach consumers through informational content, peer endorsements, or original ideas.
User-generated content is valuable because it provides insight into your brand’s reputation from genuine customers. With so many people owning smartphones today, these strategies make it easy for companies to use user-generated video content.